Archive for the ‘traditional advertising’ Category

The Making of HONDA’s “Cog”

I’ve been looking for a verifiable backstory to the Honda “Cog” spot that I wrote about previously. While Wikipedia is a great place to get a quick answer, we just can’t rely on the truthiness of each article.
Apparently the ad firm that put together the spot commissioned a making-of-the-spot piece. I found a clip of [...]

In 2003, Honda released the following commercial that was inspired by the whimsical engineering made famous by Rube Goldberg. (Why am I writing about this now? In 2008? Well, just because I am still impressed by how inventive, innovative, and enduring this spot is, I guess.)

Now why would there be a Wikipedia entry [...]