Apparently the ad firm that put together the spot commissioned a making-of-the-spot piece. I found a clip of it on YouTube, and here it is.

At the very least this shows how truly difficult it was to create this spot. I’m sure this required numerous takes to get right. And when one thinks about how complex it was to get hundreds of parts to work together, it’s almost unbelievable that they got it to work at all. And here is a “real life” Rube Goldberg machine. Anyone need toilet paper?

Why do these Rube Goldberg machines appeal to me so much? I guess because they capitalize on merging the technical and the artistic. The are both functional and poetic, in a metaphorical way.

Now why would there be a Wikipedia entry for this spot? Whether Honda somehow had some influence on the article being written or if interested members of the Wiki community wrote it on their own, this is one way for the Accord brand to say in front of consumers. Of course, the spot is highly acclaimed and is already quite viral with people emailing links to around the internet. But having a Wikipedia article adds a sense of credibility and adds the spot to our (semi) official advertising history.