Being a gaming veteran and an interactive professional, this headline grabbed my attention. Now they are set to release a new MMORPG (Massively Multiplayer Online Role-Playing) based on their theatrical franchise, Pirates of the Carribbean.

In 2003, Disney released Toontown, its first MMORPG, to garner children’s and tweens’ eyeballs, attention, and parental wallets. This is the [...]

In 2003, Honda released the following commercial that was inspired by the whimsical engineering made famous by Rube Goldberg. (Why am I writing about this now? In 2008? Well, just because I am still impressed by how inventive, innovative, and enduring this spot is, I guess.)

Now why would there be a Wikipedia entry [...]

I saw this on “The Big Idea” with Donny Deutsch when he interviewed Carmen Electra. Donny usually covers entrepreneurship, small business development, and startup financing, so I’m not sure why he was listening to her. Well, I guess this is an example of how to create buzz, and it never hurts to have a pretty [...]