02 Feb
Posted by: Nigel Prentice in: traditional advertising, viral
In 2003, Honda released the following commercial that was inspired by the whimsical engineering made famous by Rube Goldberg. (Why am I writing about this now? In 2008? Well, just because I am still impressed by how inventive, innovative, and enduring this spot is, I guess.)
Now why would there be a Wikipedia entry for this spot? Whether Honda somehow had some influence on the article being written or if interested members of the Wiki community wrote it on their own, this is one way for the Accord brand to say in front of consumers. Of course, the spot is highly acclaimed and is already quite viral with people emailing links to around the internet. But having a Wikipedia article adds a sense of credibility and adds the spot to our (semi) official advertising history.
One Response
NigelPrentice.com » Blog Archive
05|Feb|2008 1[...] been looking for a verifiable backstory to the Honda “Cog” spot that I wrote about previously. While Wikipedia is a great place to get a quick answer, its truthiness can always be [...]
Leave a reply