I saw this on “The Big Idea” with Donny Deutsch when he interviewed Carmen Electra. Donny usually covers entrepreneurship, small business development, and startup financing, so I’m not sure why he was listening to her. Well, I guess this is an example of how to create buzz, and it never hurts to have a pretty girl on your show.

Anyway, this microsite promotes the upcoming spoof comedy, “Meet the Spartans.” The site allows users to customize a video featuring Carmen Electra by adding their name as a tattoo, their picture, and their phone number. You then email the resulting URL to your friend.

When you open the link, it takes you to a spoof site called “Celebrity Dumpster,” which is designed to look like a celebrity gossip site. (A clever way to reinforce the movie’s spoof concept.) Then you click on the video to play it in an embedded flash player. And in true YouTube style, the site gives you a link so you can embed the video into your own site. This creates the long tail of brand awareness, which will persist beyond the initial viral spike, helping the message stay relevant until at least the DVD release.

It’s viral. It’s interactive. It’s fun.

http://www.carmenhasacrushonyou.com/

For a special surprise, make sure to put in your real phone number. The phone number makes this thing viral!